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November 25 2013


Good Communication Holds the Key to Online Marketing Success

When you initially start to get into online marketing and explore the waters a bit, it's not hard to become overwhelmed. As you browse through forums and articles, you'll discover all kinds of lists about what you should do to be the next big thing. Those lists likely all oppose one other. One will say that you have to be patient if you desire to be the next big thing. Another will say that you need to be extremely smart about business if you desire to be the next big thing. You'll also find a few that will say that you have to be very creative if you wish to succeed. And, of course, you can't forget about all of the people saying that all you have to do is pay for their software package if you wish to be the next big name in online marketing!

Know this: All of these things matter (well, perhaps not the software, but the other things). Business smarts, creativity and patience are all incredibly essential to your IM success. However, none of those things are going to matter if you are not able to distinctly communicate all of them to the people you want to do business with you.

There is more to good communication than publishing an impressive sales copy. You can hire a highly proficient copywriter to take care of that for you. A beautiful website and lengthy FAQ are not what you need for effective communication. You can have a pretty site with an extensive FAQ section by hiring skilled web designers and writers. Effective communication calls for being good with interpersonal communication and in direct copy too. So what is it that you need to do?

1. Respond to each email you get within 24 hours of it arriving in your inbox. This is no joke. You don't need to write a long answer for each mail. All you have to do is pen a short message that says something like "I received your e-mail and will be sending you a detailed answer shortly." When you do this, include a a portion of the sender's e-mail. This helps the person emailing you to distinguish your email from the auto responders that everybody else is using.

2. Answer your phone. Being a call screener is lame. When your phone starts to ring, answer it before it rings three times. Do so even if you REALLY don't wish to talk to the person on the other end of the line. There's one good news about this rule. You do not have to answer your calls 24 hours a day. Instead of this, schedule good "business" hours that you will be available during for phone calls. Release these hours on your website and in your voice mail message also. And, naturally, return your phone calls.

3. Make sure that the people you send messages and emails to really have gotten those emails. This shows the your customer that you value him or her. You'll endear yourself more with the people you work with and who buy from if you ask them if they have any questions and double check to be sure that they understood the points you were trying to make. Power of Words

Don't be the product, buy the product!